PPC consultants provide a range of services to help businesses effectively manage their Google Ads campaigns. These services may include campaign setup, keyword research, ad creation, bid management, performance tracking, and ongoing optimization

Google Ads offers several benefits for businesses, including increased visibility on search engines, targeted advertising to reach the right audience, measurable results through detailed analytics, and the ability to control your budget and costs.

PPC consultants are experienced in optimizing Google Ads campaigns. They can analyze your account, identify areas for improvement, conduct keyword research, optimize ad copy and landing pages, manage bids effectively, and track performance to ensure you achieve better results and a higher return on investment (ROI)

PPC consultant fees can vary depending on factors such as the scope of work, campaign complexity, industry, and the consultant’s level of expertise. Fees may be structured as hourly rates, project-based fees, or monthly retainers. It’s best to discuss pricing and expectations directly with a consultant to get a clear understanding.

The time it takes to see results can vary depending on factors such as competition, budget, campaign setup, and optimization efforts. In some cases, you may start seeing results within a few days, while in others, it may take a few weeks to gather sufficient data and optimize the campaign for better performance.

While it’s possible to manage Google Ads campaigns on your own, a PPC consultant can bring expertise, experience, and time-saving strategies to the table. They can help you avoid common pitfalls, improve campaign performance, and maximize your advertising budget, ultimately leading to better results and a higher ROI.

Reporting frequency can vary based on your agreement with the PPC consultant. Typically, monthly reports are common, but some consultants may provide weekly or quarterly reports as well. It’s important to establish reporting expectations upfront and discuss the level of detail you require.

Key performance indicators (KPIs) for Google Ads include click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). Measuring these metrics helps assess campaign effectiveness.

Its vary based on factors such as campaign complexity, the number of ad groups and ads, the extent of research required, and the client’s readiness to provide necessary information. Generally, it can take anywhere from a few days to a couple of weeks to launch a Google Ads campaign.

Remember, PPC campaigns require careful planning, ongoing monitoring, and continuous optimization. If you are willing to invest the time, resources, and expertise needed to improve your approach and address the previous campaign’s shortcomings, it may be worth giving PPC another try.